Generation Z, the “iPhone” generation, does not have a reputable reputation amongst other generations. Born between 1997-2010, Gen Z makes up 25 percent of America’s most diverse population so far.
But what most don’t know, is how crucial this generation’s role is for the future.
Studies have refuted claims that Gen Z lacks interest about political topics and the future of the nation. According to the U.S Census Bureau, they are the most socially aware and justice-minded individuals who strive to make a difference. Growing up during the 2008 recession made Gen Z cautious and goal orientated.
77 percent expect to work harder than any other generation from growing up in economic turmoil unlike millennials. More driven than ever, 76 percent aspire to be in some management or corporate job five years after college according to Inc Columnist Ryan Jenkins.
Despite Gen Z’s drive to prove other generations wrong, they are still scrutinized for their use of technology. Born into ubiquitous connectivity, Gen Z has known a life with smartphones, WiFi and on-demand information.
This generation’s political views affect what they strive for in the workplace. The Atlantic states that over 60 percent of Gen Z favored the Democrats to take the house surpassing any past generation. Now, the younger generation is more focused on a socialist-democratic government wanting federal jobs guarantee, single- payer healthcare and free college tuition.
In the workplace, 15 percent of Gen Z is prepared to do whatever it takes to earn a higher salary compared to millennials…even if it means staying later and on weekends. Their hardworking drive leads them to potentially be the most entrepreneurial generation yet. Nearly half want to own their own businesses, meaning these “phone addicted” teenagers will likely become your next boss.
Now, Gen Z’ers are entering the workplace at a time where it’s almost necessary to comply with social media and be involved in aspects of it. According to Hanzo, many Baby Boomers and Generation Y are not excited to work with Gen Z as a result of internal messaging and technological entitlement.
Despite their technological usage, Gen Z is changing the world and how we think of privacy. More interested in personalization, they are more likely to give data for a better internet experience.
In fact, phones have played in more positive ways than one. Teens from this generation drink less, take less drugs, and have the lowest teenage pregnancy rate seen so far. All achieved from perhaps their biggest distraction: the phone.
Phones act as a distraction offering more activities and options outside from getting in trouble. Contrary to belief, teens now are more social shying away from big parties and hanging out in small groups where they talk. Technology enables them to be active in every way.
With the emergence of a younger and motivated generation, they are ready to take the future into their own hands. Changing the workplace, politics and our world, Generation Z is the new innovative generation.
Otherwise known as a predictive experience, it allows online websites to add options on their sites.
It paved a new technology for marketers and gives them more predictive experiences. In turn, marketers work with trusted partners to keep the customers’ information secure. This predictive experience allows secure information, and allows customers to voice their opinions, changing the way marketing works.
The use of technology encourages political activism mainly through social media platforms. From gun control to #MeToo, Gen Z plays an important political role. Those old enough voted in the midterms. This year, a record breaking amount voted in the midterms.
Social media fuels teen debates on issues such as climate change to other political matters. With information at their fingertips, it becomes easier to be engaged.
With problems such as climate change and politics, this younger generation is concerned about the following ones. The United Nations Climate Change Conference presented a study showing that 40 percent of Gen Z wants to make climate a priority, beating out terrorism, the economy and unemployment.
81 percent believe private sectors should lead the way in cleaner technology, 84 percent believe the government should support alternative energy options and 59 percent of this generation want to work in a world of sustainable energy.
It may not seem like it, but Gen Z is more cautious and risk-averse than their parents. At an early age, they’re aware of how they’re portrayed online and see themselves as part of a global community. Gen Z taught the world how to be socially and politically active while scrolling on their phones.